The best way to determine whether a particular SEO strategy works is by trying it out. However, you may have to wait months to get any discernible results. This is where a SEO case study can prove invaluable. A step by step breakdown of a successful strategy can give an insider look at proficient SEO solutions.
Here is one that can unlocks the potential of SEO has a traffic generating tool:
Matthew Woodward Increases Web Traffic from 2,700+ To 38,000+ Per Month
Matthew Woodward, a SEO expert and blogger, is known for using simple strategies that are more efficient than the complex ones. He used timeless methods to help a client who owned a website that sold health supplements to attract more traffic and rank well online. For this SEO case study, we have highlighted some of the best techniques he used:
Keyword Research and Competitor Analysis
Matthew took advantage of both primary and secondary keywords using Google’s auto search feature. This includes the ‘People Also Ask’ box to determine trending queries that were relevant to his client.
Created Content Around Relevant Keywords
Once he finalized a list of relevant keywords, he searched for ones that the competition was ranking for. This list of target keywords was then used to create a content strategy that could benefit his client.
Since the website was based on health, the word count for the content was kept to 2,500. That was the best way to cater to target readers who were looking for specific and in-depth information before making a purchase. Besides this, he also promoted the content on social media as well as forums such as Quora and automated content sharing as well in order to increase leads.
Made Use of Link Building
According to Matthew, backlinks can increase traffic to a website up to ten times. He proved this by publishing high quality content on relevant sites that attracted significant traffic to make a difference. In fact, with this strategy alone, referring domains of the site increased from 27X to 374X. The key in this case, is to focus on quality links rather than complex methods.
Some of the techniques he used for link building included the following:
- Reached out to publishers who curated and published the best content on a weekly basis.
- Located resources that can be linked to and also promoted the best resources in the healthcare niche.
- Got in touch with sites that linked to competitor websites in order to discover trending content.
The aforementioned SEO case study proves that simple and timeless SEO strategies may be the best way to gain organic traffic and take online marketing to the next level. However, since each website is unique depending on the content it promotes and the products/services it sells, the strategy you use will be just as distinctive.
Article By: Check Website SEO Score
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