Website optimization is a buzzword associated with online success, but it is a trend that has real life consequences for any modern-day business. Web pages that do not offer any sort of information a visitor may find valuable, is basically static content – it will fail to attract enough traffic to make a difference on your bottom line.
The good news is that there are several Website optimization tools and strategies that you can use to make your website attract organic traffic in droves:
Can you identify your website’s weaknesses using a single piece of data? The more data you have, the clearer those hidden issues will become. Let’s take a simple example to understand this further. If say a few people who visit your site fail to click the CTA, you may not have an issue. However, if most of them fail to do so, you know some adjustments need to be made.
To get a clearer picture, use tools such as the Google Search Console. This tool offers behavioral reports that show the actions your site visitors take when they land on a page. Similarly, GSC data works to track key metrics such as bounce rate, number of unique sessions etc.
Search engine optimization is nothing without keywords. Determining the terms people are typing into that search box are keywords you want your website to rank well for. Here are some of the main factors that you should consider:
Search Volume – Determining the number of people who are actually searching for a specific keyword can prove to be invaluable for Website optimization for SEO. This is understandable – the more people who search for a keyword, the bigger your potential audience becomes, so to speak. This metric can help you eliminate keywords that no one will be searching for.
Significance – Even if you have your heart set on a successful keyword, if it isn’t relevant to your prospects, it won’t work for your site. In other words, the keywords you choose should be the link between search queries and content. For example, if you have a blog on iPhone reviews but the site is optimized for smartphone reviews, people may not end up on your site.
Competition – There is a reason why keyword auctions are so intense. Terms that have a high search volume can drive enough traffic to make a positive difference on a website. Search for keywords that are competitive and try to snag ones that can convert.
Keyword research tools such as Jaaxy can help you narrow down your choices. It provides traffic and other data that can help you make an informed decision.
The content on each page of your website determines its overall viability for users. Different pages have different ‘jobs’ so to speak. The main content you want your visitors to link to should be the cornerstone of your website. It has to establish you as an authority and it has to be different than supporting content that you want visitors to find and get answers from.
Google favors certain type of content when it comes to Website optimization. Here are some things you need to ensure yours is optimized accordingly:
Unique and thick content – Contrary to popular belief, word count does not determine content efficiency. So if you have hundreds of pages of duplicated content, or extremely short pages where nothing changes, Google will not give you any search engine love. To prevent that, identify ways to give your content substance by checking out analytics. Chances are that the content you have just needs some value-added info (such as statistics, internal and external links etc) to appear on that first page.
Engagement – According to Google, site engagement and user experience metrics are two sides of the same coin. You can make a positive impact on yours by ensuring that the content you have actually answers questions your site visitors have. That is the best way to ensure they remain on each page longer and engage with the content. Eliminating unnecessary design elements and pop-ups will also make a positive difference.
Shareability – Pages that have thin or insubstantial content will not attract likes or shares. While not every piece of content will be linked to or shared, you can improve the odds by optimizing them before rolling them out. Consider who will likely share and link your content beforehand as well.
Website optimization tools such as Ahrefs can help you determine how Google perceives your content. Audit your site, see the backlink profile and research relevant keywords and basically get a full visual of your website’s content health for just $99/month.
Images have several elements that should be optimized to ensure your content has higher chances of success:
The File Name – This should be unique and descriptive. Besides increasing its rank, a properly optimized file name can also help you find the image on a content management system (CMS).
Image Title and Alt Tag – The image title provides written information about the image and the alt tag describes it for the search engine. Make sure these have keywords that are related to the on-page content. You need to ensure that this data focuses on the topic.
An image optimizer tool such as JPEG Optimizer can also help you resize and compress digital images for display on forums, blogs or on your website.
The aforementioned Website optimization tools and strategies are far from an exhaustive list. The best ones are those that can fulfill your unique needs, so don’t be afraid of experimenting a little before making a decision.