Gone are the days when web developers only focused on whether their coding worked or not. Today, user experience has gained traction to the extent that websites that do not prioritize it become obsolete. SEO tools are designed specifically to make this job easier for developers via ‘on page’ signals that allow them to attract organic traffic.
Here are the top SEO tools that are making this easier:
Google Search Console (GSC, formerly Webmaster Central) is a popular SEO tool for novice web developers who want to learn search engine optimization from the grass roots level. What sets this tool apart is the number of user friendly controls as well as its ability to assess a website’s performance.
This tool is also designed to pinpoint potential issues about a web page such as detecting problematic links and it can also help users determine how Google is indexing a website. In other words, GSC gives web developers a bird’s eye view of a website for fast and efficient troubleshooting.
Notable Features
- A report that shows the exact pages that need internal links.
- Easy access to key metrics.
- Understand how Google search ‘sees’ pages.
There is a big reason behind why SpyFu is considered to be one of the top tools for SEO. Ideal for expert SEO and PPC managers, this tool can be used to outrank competitors, increase web traffic and track rankings in real time. You can actually use it to spy (thus the name) on your competitors and check out the keywords they are using just by entering their URL.
In fact, you can also use SpyFu to search for any domain and keyword your competition used as well as every ad variation they utilized for the last 14 years. The tool also provides smart recommendations that have the potential to attract clicks to an AdWords or SEO campaign.
Notable Features
- Keep track of domain bidding on your AdWords.
- See which keyword groups are most effective.
- Check out the results of every ad split test.
SEMrush is one of the top tools for SEO that is gaining traction online. It is a complete digital marketing tool that not only allows users to understand how their competition achieved success, but also where. In other words, it allows quick (tried and tested) solutions that you can just copy.
Consider SEMrush as a mole in your competitor’s SEO team or marketing department. Using the tool, you can determine what they are doing and create a strategy that can one-up them so to speak.
Best Features
- Conduct site audits to determine weaknesses.
- Collect benchmark data to determine what you should focus on.
- Get keyword options, page improvement ideas and back link opportunities.
The aforementioned top tools for SEO are far from an exhaustive list, but they have come ahead as the leading ones for both novice and expert developers and marketing departments.
Article By: Check Website SEO Score
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